A system (300) is provided having a printer (4) to print printing liquid onto a web (6) of media (8). The system (300) has a winding roller (10) on which to roll the web (6) of media (8) after printing. A tensioner (12) to vary the tension in a portion (14) of the web (6) of media (8) is also provided. The portion (14) is a portion of web which is being rolled onto the winding roller (10). Also provided is controller (16) to control the tensioner (12) to vary the tension based on the time taken for the printed printing liquid on the web (6) of media (8) to dry.