A method and apparatus for generating a direction identifying model, a device, a medium, and a program product are provided. The method includes: acquiring direction-targeted road test data corresponding to a target road, and a guide arrow sign and an accessible road-direction corresponding to the target road; and training a machine learning model by using the road test data and the guide arrow sign as an input of the direction identifying model, and using the accessible road-direction as an output of the direction identifying model, to obtain the direction identifying model.