The subject technology receives a selection of a selectable graphical item from a plurality of selectable graphical items, the selectable graphical item comprising an augmented reality content generator for applying a 3D effect, the 3D effect including at least one beautification operation. The subject technology captures image data and depth data using a camera. The subject technology applies, to the image data and the depth data, the 3D effect including the at least one beautification operation based at least in part on the augmented reality content generator, the beautification operation being performed as part of applying the 3D effect. The subject technology generates a 3D message based at least in part on the applied 3D effect including the at least one beautification operation. The subject technology renders a view of the 3D message based at least in part on the applied 3D effect including the at least one beautification operation.