A holographic projection system, a method and apparatus for processing a holographic projection image, an electronic device, a computer readable storage medium, and a computer program product are provided. The system includes a near field communication information storage, for storing image content configuration information readable by a near field communication mechanism; and a holographic projection body provided with a near field communication scanner, for reading the image content configuration information in the near field communication information memory through the near field communication scanner and presenting a holographic projection corresponding to the image content configuration information.