A wireless power transmission apparatus including a plurality of cooking zones, a communication interface to communicate with a cooking appliance, an output interface, a wireless power transmitter comprising a plurality of working coils corresponding to the plurality of cooking zones, and an inverter circuit, and at least one processor configured to: control, upon detecting a first wireless communication signal transmitted from the cooking appliance, the inverter circuit to drive the plurality of working coils to generate a magnetic field according to a plurality of power transmission patterns; receive a second wireless communication signal from the cooking appliance, including information regarding the cooking zone detected at a location of the cooking appliance; and based on the second wireless communication signal, output, through the output interface, the information regarding the cooking zone in which the cooking appliance is located.