A method for transferring digital multimedia rights, the method including but not limited to requesting permission from the destination end user to transfer the digital multimedia rights to the destination end user device; and if the permission is received from the destination end user, canceling the source set of digital multimedia rights associated with the source end user and transferring the source set of digital multimedia rights associated with the source end user to the destination end user device. A system and computer program product are disclosed for performing the method.