Systems and methods for interactively engaging consumers of a media asset are disclosed. The methods allow selection and personalization of a media asset character's name, voice, or dialogue while the media asset is being consumed. The personalization may be propagated through the entire media asset or additionally to other episodes, sequels, and related media assets by identifying and replacing associated metatags. The system determines whether the media asset is being consumed as a group watch where its members are consuming the media asset from different IP addresses or being consumed by viewers in the same room to determine the type of changes allowed. The methods also present queries to engage the viewer, such as by the character asking them a question, and provide supplemental videos to aid in responding to the queries. The responses to queries may also determine the path a story takes in the media asset.