Invention Publication
- Patent Title: REAL-TIME CONTENT INTEGRATION BASED ON MACHINE LEARNED SELECTIONS
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Application No.: US18099087Application Date: 2023-01-19
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Publication No.: US20230156075A1Publication Date: 2023-05-18
- Inventor: Jason Brewer , Rodrigo B. Farnham , David B. Lue , Nicholas J. Stucky-Mack
- Applicant: Snap Inc.
- Applicant Address: US CA Santa Monica
- Assignee: Snap Inc.
- Current Assignee: Snap Inc.
- Current Assignee Address: US CA Santa Monica
- Main IPC: H04L67/10
- IPC: H04L67/10 ; H04L67/306 ; H04L67/14 ; G06N20/00 ; H04L67/50 ; G06N7/01

Abstract:
A machine learning engine identifies training data that includes historical user data and historical content data. A machine learning classifier is trained on the training data to generate a relevancy value for each of a plurality of given content items associated with a given user. The relevancy value for each given content item is indicative of a likelihood that the given user will perform a first user device input action and of a likelihood that the given user will perform a second user device input action, in response to being presented with the given content item. The machine learning classifier receives a plurality of candidate content items associated with a first user. The machine learning classifier generates a relevancy value for each candidate content item. At least one of the candidate content items is identified for inclusion in a first content collection based on the generated relevancy values.
Public/Granted literature
- US12003577B2 Real-time content integration based on machine learned selections Public/Granted day:2024-06-04
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