Aspects of the subject disclosure may include, for example, identifying content consumption data associated with media content consumption at a customer device, and generating a content selection recommendation for the customer device. Some embodiments can include determining a habit-based content selection vector for the customer device. Various embodiments can include determining the habit-based content selection vector based on a habit profile for the customer device. Some embodiments can include adjusting a content selection vector for the customer device based on the habit-based content selection vector for the customer device. Various embodiments can include generating the content selection recommendation for the customer device based on the adjusted content selection vector. Other embodiments are disclosed.