A display device includes a liquid crystal display including a first liquid crystal display panel that displays a character or an image; a decorative member; and a controller that controls the display of the liquid crystal display. The decorative member is disposed on a display surface side of the liquid crystal display, and includes a display region in which the display of the liquid crystal display is transparently displayed, and a non-display region adjacent to the display region. The controller controls a luminance through the decorative member of a black display of the liquid crystal display to a luminance invisible to a user, and controls the luminance through the decorative member of a low-gradation region, except for the black display, of the liquid crystal display to a luminance visible to the user.