Disclosed herein are systems and methods for installing a personalized application on a mobile device. In one aspect, an exemplary method comprises, identifying an application distribution source by analyzing settings of an operating system of the mobile device that were changed as a result of obtaining an application from the application distribution source, selecting resources for the application that correspond to the identified application distribution source when a resource database from which the selection is being performed contains at least one resource corresponding to the identified application distribution source, creating the personalized application by reconfiguring the application obtained from the application distribution source based on the selected resources, and installing, on the mobile device, the created personalized application.