An electronic device is provided. The electronic device includes a display, a communication module, at least one processor operatively connected to the display and the communication module, and a memory operatively connected to the at least one processor, and the memory may store instructions which, when executed, cause the at least one processor to display, on the display, one or more keywords for searching for a content, to arrange and display, according to a designated criterion, one or more first categories among subordinate categories associated with the first keyword and one or more first contents associated with the first keyword, in response to identifying that a first keyword is selected among the one or more keywords, to arrange and display, according to the designated criterion, one or more second categories among subordinate categories associated with a selected category and one or more second contents associated with the selected category in the case that a selection input to one of the one or more first categories is identified, and to provide the selected content in the case that a selection input to one of the one or more first contents is identified.