A bead exerciser system for an automated wheel assembly may include a center lift configured to lift a wheel assembly off of a conveyor belt, a drum roller configured to rotate the wheel assembly, a pair of pinch rollers driven by a driver and configured to apply force to a tire of the wheel assembly, a force sensor configured to detect a force of the tire against the pinch rollers, and a controller configured to receive the force from the force sensor and generate a command for an alert in response to the force falling outside of a predefined threshold range.