A developing apparatus includes an electrostatic latent image bearer, a developing sleeve, a case, and an air filter. The case accommodates a two-component developer and the developing sleeve. The air filter is attached to the case. The air filter has a thickness of 2 to 20 mm and has a density gradient with a pressure loss of 2 to 40 Pa at a wind speed of 10 cm/s. The air filter forms an airflow sucked into the case from a gap between the developing sleeve and the case and forms an airflow discharged from the case through the air filter. The two-component developer accommodated in the case contains a magnetic particle a surface of which is coated with a resin layer. The resin layer contains at least one type of chargeable particle.