A ground-based content curation platform identifies geographically-relevant content having metadata indicating a geographic relevance area which satisfies a relevance rule relative to the present location of the aircraft. The platform distributes the geographically-relevant content to an IFE system of the aircraft for local storage and access by passengers, wherein the geographically-relevant content is distributed through the at least one network interface and routed through a satellite radio communication system or a terrestrial radio communications system. The platform repeats the identification of geographically-relevant content and the distribution of the geographically-relevant content to initiate replacement of the geographically-relevant content at the IFE system, based on a threshold change in location of the aircraft.