Disclosed is a white balance control method, including: acquiring a target pixel value of a target white point in a target image; calculating a target pixel sum value corresponding to a preset color temperature zone by using the target pixel value; obtaining a pixel gain value based on the target pixel sum value and a preset weight corresponding to the preset color temperature zone; and performing white balance adjustment on the target image by using the pixel gain value to obtain a result image. The present disclosure also provides a white balance control apparatus, a terminal device and a computer readable storage medium.