Systems and methods for determining whether a transaction between a consumer and a retailer qualifies for the consumer to receive an offer to send a gift received as a result of the transaction to a separate recipient. A gifting service system receives order confirmation details associated with the transaction, and assesses a variety of information from various sources to determine if the transaction qualifies for the offer. If so, the offer to send a gift is presented to the consumer. Once the consumer accepts the offer, the gifting service system obtains various selections and items of information, and sends a gift notification to an intended recipient. The gifting service system interacts with the recipient to obtain various selections and items of information to facilitate delivery of the gift to the recipient.