A hydrogenated styrenic block copolymer (HSBC) is disclosed comprising, prior to hydrogenation, a polymer block A of at least one vinyl aromatic monomer, a polymer block B of at least one conjugated diene, and a copolymer block C of at least one vinyl aromatic monomer and 1,3-butadiene monomer. The HSBC has a total vinyl aromatic content of 15 to 60 wt. % and an aromatic blockiness index of 20 to 80%. The viscoelastic properties of HSBC show a value of a tan δ peak height of 0.7 to 2, a tan δ peak temperature of −40 to 25° C., and a temperature width value (in ° C.) at half the tan δ peak height of 17 to 40. The HSBC provides improved mechanical properties and can be used in preparation of adhesives and protective films applications.