Systems, methods and products for automatic translation of content items, where in one embodiment a system includes one or more processors configured to identify components of a content item to be translated (translation items) and components not to be translated (non-translation items). The system generates a key-value pair corresponding to each translation item, where the key-value pair includes a key which comprises a unique identifier and a value which comprises a text string of the translation item. The system also generates a translation template that corresponds to the content item, wherein the translation template matches the content item except that the text string of each translation item is replaced by the key of the corresponding key-value pair. The system then provides a translation of each of the key-value pairs. The system generates a translated content item. By replacing each key in the translation template with the corresponding generated translation.