A nip forming device includes an endless film and a pressure rotator that presses against a heater via the endless film. A driver drives and rotates the pressure rotator to cause the pressure rotator to drive and rotate the endless film. A controller controls the driver to drive and rotate the pressure rotator, based on a temperature of the pressure rotator, that is detected by a detector, in a forward direction to convey a conveyed object and to interrupt forward rotation of the pressure rotator. In response to a determination that the temperature of the pressure rotator is higher than a predetermined temperature when a job of the nip forming device is finished, the controller controls the driver to drive and rotate the pressure rotator for a predetermined time in a backward direction opposite to the forward direction and to interrupt backward rotation of the pressure rotator.