A head up display system presents a virtual image to a human driver of a motor vehicle. A plurality of light emitting devices are substantially aligned in a row and each emits light. There is a direct relationship between an electrical current drawn by each individual light emitting device and a distance each individual light emitting device is disposed from a center of the row. At least one mirror reflects the light emitted by the light emitting devices toward a windshield of the motor vehicle such that the light is reflected by the windshield and is visible to the human driver as the virtual image.