Systems and methods provide features in streaming media and video distribution by taking streaming video, including video-on-demand and live streams, and applying a dynamic visual watermark as desired by the content owner or broadcaster. The dynamic visual watermark can be a visible watermark that can be generated for each stream, viewer, or user. The techniques can retain the quality of the stream, make anti-piracy implementation feasible (typically about 1% of the cost of conventional techniques), work on live streams, work with any choice of vendor for cloud platforms, DRM providers, or other watermarking vendors, and does not require huge setup and integration to make it work. The video streaming solutions provides a tool to the broadcasters to mark every stream if desired. The video streaming solutions can be burnt in at the server-side and can be platform agnostic to the cloud platforms, software, and networks.