Systems and methods to identify intentionally placed products in media content are disclosed. An example apparatus includes an audience measurement monitor to detect a presence of an intentionally placed prop in media by processing metadata stored in a local memory at the audience measurement monitor, user interaction with the prop causing a display of information related to the prop; detect a selection of a uniform resource locator (URL) displayed with the media by an audience member during presentation of the intentionally placed prop in the media, the selection of the URL causing a display device displaying the media to access a web page including information related to the intentionally placed prop; and identify the media in which the intentionally placed prop is located; and a collection facility to generate a report including at least one of the presence of the intentionally placed prop or the selection of URL.