An impact tracking system includes a sensor module that mounts to a fixed crash attenuator, sign, guardrail, or other roadway devices installed along a roadway. When the crash attenuator or other asset is impacted by an errant vehicle, the impact tracker, comprising a sensor system, senses and captures the impact data and sends an alert message to a remote receiver. The receiver may comprise known data receiving means, such as computers or phone systems, which may receive emails, text messages, photos, and the like in real or near real time. Received data may be analyzed, stored, and/or re-transmitted to additional receivers, which may include road authorities, such as transportation departments responsible for inspecting and repairing the impact attenuators.