A background image displayed by a terminal includes a first region presenting a first image effect and a second region presenting a second image effect. The terminal may superimpose and display an icon display element in the first region, and when superimposing and displaying the icon in the first region, the terminal is permitted to present the icon as a first display effect associated with the first image effect. Further, when the terminal receives an operation of moving the icon by a user, the terminal is permitted to move, in response to the operation, the icon display element to the second region that presents the second image effect, for superimposing and displaying. In this case, the icon automatically presents, in the second region, a second display effect associated with the second image effect. In this way, interactive displaying of the background image and the icon is implemented.