Aspects of the subject disclosure may include, for example, obtaining data budget for a communication session, identifying video content associated with the communication session, and determining a group of segments associated with the video content. Further embodiments can include determining a segment size for each of the group of segments, identifying a base track for each segment of the group of segments based on the segment size for each segment of the group of segments and the data budget, and identifying a target track for each segment of the group of segments based on the base track for each segment of the group of segments, the segment size for each segment of the group of segments, and the data budget. Additional embodiments can include providing a request for the target track for each segment to a video content server over a communication network. Other embodiments are disclosed.