Provided herein are a method and apparatus for providing multimedia content, and device and storage medium. The method described herein includes: playing, within a first page, a first multimedia content of a first group of multimedia content, the first group of multimedia content including a plurality of multimedia content having at least the same multimedia property; receiving a first indication related to a first act; switching, within the first page, to play a second multimedia content adjacent to the first multimedia content in the first group of multimedia content, based on a first direction indicated by the first act; and if receiving a second indication related to a second act, switching, within the first page, to play a third multimedia content in a second group of multimedia content, wherein the second group of multimedia content is different from the first group of multimedia content and includes at least one multimedia content. According to the embodiments of the present disclosure, an aggregated play of the plurality of multimedia can be provided, improving the efficiency of pushing the multimedia content.