A first terminal for providing a bundle to a second terminal in a wireless communication system, includes: a transceiver; and at least one processor configured to: obtain information about the bundle to be transmitted to the second terminal; based on bundle transfer configuration information including an indicator indicating whether the first terminal is able to transmit a bundle to another terminal, determine that the first terminal is able to transmit the bundle to the second terminal; generate a bundle transmission code including identification information of the bundle to be transmitted to the second terminal; transmit the generated bundle transmission code to the second terminal; and upload the bundle to be transmitted to the second terminal to a bundle management server.