For example, an Access Point (AP) may be configured to transmit measurement requests to a plurality of wireless communication stations (STAs) in a Basic Service Set (BSS) of the AP; to process measurement reports from the plurality of STAs in the BSS, wherein a measurement report from a STA includes reported measurements of the STA with respect to one or more wireless communication channels; to determine a selected wireless communication channel for the BSS based on the measurement reports from the plurality of STAs in the BSS; and to trigger a channel switch to switch an operational channel of the BSS to the selected wireless communication channel.