Methods, systems and computer program products for content management systems. In a computing environment having multiple interconnected computer systems, one or more network communication links between a first computer system that hosts a first application and a second computer system that hosts one or more second applications are established. The first computer system hosts a plurality of shared content objects that can be operated over by any second applications that are interfaced with the first application. Particular interaction events over a shared content object take place at the second applications and/or at the interfaces between the first and second applications. Such particular interaction events are recorded as they occur, after which, based on event attributes associated with the particular interaction events, at least one workflow of the first application is selected. The selected workflow of the first application is executed to perform operations over the shared content object.