An imaging apparatus includes at least one memory and at least one processor which function as: an exposure control unit configured to perform exposure control so that a representative brightness of a high brightness region of an image becomes a target brightness set by a user; and a tone correction unit configured to perform tone correction on a captured image, which was captured after performing the exposure control, based on a brightness of a dark portion that is a region having a brightness lower than the high brightness region, wherein the tone correction unit adjusts a correction amount of the tone correction so that the representative brightness of the high brightness region, which is corrected to be higher than the target brightness by the tone correction, becomes close to the target brightness.