The present disclosure relates to a method, an apparatus, and a computer program for authenticating a connectionless asset tracking service in a Wireless communication system, and a recording medium for the computer program. The method for authenticating a connectionless asset tracking service comprises the steps in which a first device: receives an advertising packet from a second device; determines whether at least one advertising data (AD) structure included in the advertising packet is an AD structure related to a connectionless asset tracking service, and on the basis of security key information, decodes the AD structure related to the connectionless asset tracking service; and determines a location on the basis of the AD structure related to the connectionless asset tracking service, wherein an AD type field of the structure related to the connectionless asset tracking service may comprise a value indicating a connectionless asset tracking service.