A display apparatus includes: a display panel configured to be rolled or unrolled; at least one vibration module at a rear surface of the display panel, the at least one vibration module being configured to be rolled or unrolled with the display panel and to vibrate the display panel; a partition at the rear surface of the display panel, the partition being spaced apart from and surrounding the at least one vibration module; and a plurality of rigid members at the rear surface of the display panel, the plurality of rigid members extending in a first direction and being spaced apart from each other in a second direction vertical to the first direction in a state in which the plurality of rigid members are not coupled or connected to each other.