A seat massage system includes a substrate; a driving assembly, a power delivery assembly; a rail base including a guide groove provided on an internal surface, the guide groove including a first portion close to the substrate and a second portion farther from the substrate; a moving base provided on the corresponding one rail base, receiving driving force from a corresponding power delivery assembly, provided with a guide member, and sliding along the guide groove; and a massage head member provided at a front end of the moving base, where the power delivery assembly drives the corresponding moving base to rotate relative to the rail base by the driving of the drive assembly, and at the same time causes the moving base to linearly move in forward and rearward direction through coupling of the guide member and the guide groove, and controls to control the moving base to stop at a predetermined position.