A method is for operating a wind turbine. The wind turbine includes a nacelle including a nacelle component, in particular a rotor bearing, and a nacelle air flow influencing unit. The nacelle air flow influencing unit is configured to influence an air flow entering, flowing through and/or exiting the nacelle. The method includes: determining an operating condition of the nacelle component, determining a cooling demand of the nacelle component dependent on the determined operating condition of the nacelle component, controlling an operation of the nacelle air flow influencing unit dependent on the cooling demand of the nacelle component to adapt the air flow to the cooling demand of the nacelle component.