An apparatus for recognizing an object of a vehicle using pattern recognition includes a first lamp including: a first optical device configured to generate light of a first pattern and irradiate the light of the first pattern to an object according to a predetermined cycle, and a second optical device configured to generate light of a second pattern and irradiate the light of the second pattern to the object. The apparatus further includes: a camera configured to recognize the first pattern irradiated to the object when the light of the first pattern is irradiated, and a control unit configured to acquire object recognition information of the object based on the first pattern recognized by the camera.