In some embodiments, techniques for producing user-generated content are provided. For example, a process may involve sending a product identifier; receiving a first candidate image that is associated with the product identifier; determining that a similarity between a user structure and a target structure satisfies a threshold condition, wherein the user structure characterizes a figure of a user in a first input image and the target structure is based on a pose guide associated with the first candidate image; and capturing, based on the determining, the first input image.