A display apparatus, includes: a display that is rotatable between a first position and a second position; a communicator configured to conduct internet communication; and at least one processor. The at least one processor is configured to, (i) in response to a user command for accessing a website being received through a web browser that is loaded in the display apparatus, identify an orientation of the display, the user command being based on a URL for a PC version of the website, and (ii) based on the identified orientation being the second position, attempt to receive a mobile version of the web page associated with a mobile version of the website from a server that provides the mobile version of the website based on a URL for the mobile version of the website, and attempt to display the received mobile version of the web page in the display.