An example electronic device may include at least one processor and a communication device. The at least one processor may be configured to display an execution screen of a message application capable of accessing first reception information about a first receiver and second reception information about a second receiver; obtain a first command for transmitting a first message corresponding to the first receiver through the execution screen of the message application; transmit, through the communication device, the first message including, as reception information, a first phone number, based on the first reception information about the first receiver being the first phone number corresponding to the first receiver, in response to obtaining the first command; obtain a second command for transmitting a second message corresponding to the second receiver through the execution screen of the message application; and transmit, through the communication device, the second message including, as reception information, identification information about a metaverse service and user identification information, based on the second reception information about the second receiver being the identification information about the metaverse service and the user identification information defined in the metaverse service, in response to obtaining the second command.