Techniques for maintaining list-type text formatting when converting content from a source content format to a destination content format are disclosed. A system generates text content by applying text formatting tags to segments of characters obtained from a source electronic document. The system parses a static-display type source electronic document to obtain character data of the characters in the source document. The system analyzes the parsed data to identify text arranged in a list-type text format in the source document. The system generates text content in a destination content format different from the source format by applying tags to segments of the text content designating the segments items in a list.