The concepts and technologies disclosed herein are directed to guidance rule-based compliance management. According to one aspect disclosed herein, an integrated technology catalog system (“system”) can provide an interface through which a technology catalog can be accessed to view a technology product and evaluate the technology product in a given context. The system can receive, via the interface, a request to evaluate the technology product in the given context. In response to the request, the system can identify whether at least one guidance rule is applicable to the technology product in the given context. In response to identifying that the at least one guidance rule is applicable to the technology product in the given context, the system can generate a report for the technology product. The report can include all applicable guidance rules for the technology product. The system can output the report.