The disclosure relates to a 5G or 6G communication system for supporting a higher data transmission rate. Methods and apparatuses in provided in which a session description protocol (SDP) offer including a list of artificial intelligence (AI) models is received from a media resource function (MRF) entity. At least one AI model is identified from the list for outputting at least one result using first media data, based on a type of the first media data and a media service in which the at least one result is used. An SDP response is transmitted to the MRF entity, requesting the at least one AI model as a response to the SDP offer, and the first media data is processed based on the at least one AI model received from the MRF entity.