A display device includes a processor providing an image frame, a sub-frame generator generating a first sub-frame and a second sub-frame based on the image frame, and a pixel part for sequentially displaying a first image corresponding to the first sub-frame and a second image corresponding to the second sub-frame, wherein the image frame includes a first color grayscale, a second color grayscale, and a third color grayscale for each pixel, the first sub-frame includes the first color grayscale and the second color grayscale for a first pixel, and does not include the third color grayscale, and the second sub-frame includes the second color grayscale and the third color grayscale for the first pixel, and does not include the first color grayscale.