A packaging system for a bicycle, the packaging system including a base tray having a first tab, a second tab located opposite the first tab, a first side extending between the first tab and the second tab, and a second side extending between the first tab and the second tab and located opposite the first side. The packaging system further includes a first vertical tower having a first aperture configured to receive the first tab of the base tray to interlock the first vertical tower to the base tray at the first end, a second vertical tower having a second aperture configured to receive the second tab of the base tray to interlock the second vertical tower to the base tray at the second end, and an outer carton configured to surround and interlock with the base tray, the first vertical tower, and the second vertical tower.