An information processing apparatus according to an embodiment of the present technology includes a conversion unit. The conversion unit converts a haptic signal on the basis of device information regarding a haptic device that outputs the haptic signal. This makes it possible to exert a richer haptic effect. Further, shortage of content such as content corresponding to the device can be eliminated. Furthermore, it is possible to shorten the time required for conversion because the vibration data once converted is held by a cloud side.