A display device includes a display panel including a plurality of display areas; a driving circuit to control the display panel; a timing controller to control the driving circuit to display an image on the display panel; a storage medium to store a plurality of weight tables respectively corresponding to the plurality of display areas; and a load value generator to generate a first load value corresponding to a first data unit of input image data, and to apply a weight to the first load value based on a first weight table corresponding to a display area in which the first data unit is to be displayed, among the plurality of weight tables. The timing controller controls the driving circuit with reference to a weighted first load value.