Systems and methods are described herein for inserting dialogue into query responses by generating and using dialogue metadata in conjunction with response templates. Metadata for each portion of dialogue of a plurality of portions of dialogue from a number of content items is stored, including information regarding the source content item, a transcript of the dialogue, and grammatical information. Upon receiving a query related to a content item, a type of response is first determined. Based on the type of response, and using the dialogue metadata, a portion of dialogue is identified for insertion into the response. The identified portion of dialogue is retrieved and inserted at an appropriate position within the response. The response is then generated for output.