A soft magnetic powder includes Fe and Co. The total content of Fe and Co with respect to the soft magnetic powder overall is 90 mass % or greater. The Fe content with respect to the total content of Fe and Co is 30-95 mass %. The average particle diameter of the soft magnetic powder is 0.10-5.0 μm. The amount of oxygen on the surface of the soft magnetic powder is 0.010 g/m2 or less. The true density of the soft magnetic powder with respect to the theoretical density of the soft magnetic powder is 90-99%.