Systems and methods of tracking attributes of objects, including a sensor configured to detect data related to one or more attributes of the object, a tracking device attachable to the object to transmit data detected by the sensor, a software application modifiable by a user, the software application being configured to receive transmitted data from the tracking device, firmware within a chip on the tracking device configured to determine a frequency of data transmissions from the tracking device to the software application based on instructions related to characteristics of transmitted data, and a display configured to show the frequency of data transmissions from the tracking device to the software application.