The technology involves providing haptic feedback to a user of a computing device. For instance, user input associated with a program of the computing device is received by a user interface module of the computing device. One or more processors of the computing device determine a kind of interaction corresponding to the user input. The one or more processors identify whether the kind of interaction is associated with one or more haptic feedback effects of a curated suite of haptic effects. Upon identifying that the kind of interaction is associated with one or more haptic feedback effect, the one or more processors select a particular haptic feedback effect from the curated suite of haptic effects. And the one or more processors are able to cause a haptic feedback module of the computing device to provide the particular haptic feedback effect for sensation by the user.